With tested positioning in place, Phase 2 builds the conversion mechanism — the assets that turn "this is the right person and the right problem" into a paying client.
By the end of Phase 1, your positioning is sharp enough that the right person reads your work and recognizes themselves. That's necessary. It's not sufficient. They still need to see a clear path from "this is my situation" to "this is how I'd work with you" before they take action.
Phase 2 builds that path. Two assets:
Both are built using the Offer Architect skill in your Strategist Coach — already installed back in 0.2. Phase 2 is where you start using it.
The Offer Architect skill produces V1s; the work in Phase 2 is sharpening those V1s against market signal — the same iteration loop you ran on positioning in 1.4.
The reference page. What makes an offer document strong: the spine (4 load-bearing sections + 3 mechanical + 2 connective + 1 compression), the five failure modes, Hormozi's value equation as stress test, pricing logic, risk reversal structure. Read this before invoking the skill.
Open 2.2 →Open your Strategist Coach. Invoke the Offer Architect skill (already loaded). 60–90 minute guided build through 6 question blocks. Produces your offer.md file. Then the market testing hard stop fires — you test the offer with 5–10 ICP conversations before building anything downstream.
More Phase 2 modules will be added as their skills come online — sales page creator skill, copy refinement, etc. For now: read the theory, build the V1, test in market, iterate.
Before you start Phase 2, confirm:
/Compound Consultant OS folder and uploaded to your Strategist Coach projectpositioning.md is at v1.1 or higher (iterated at least once)If any of these is missing, return to Phase 1 first. The Offer Architect skill reads your positioning files at session start and will refuse to build on vague inputs — saving you a session of wasted work.